Growth Marketing

Newsletter growth · Email marketing · Source tracking · SEO and GEO · Sales analysis · Sponsored placements

I grow an audience or a sales number and track where every reader or buyer came from.

800+ subscribers (30 at issue 1)

Matiklava Goes Partying

Weekly newsletter · 2026 · Founder, editor and builder

Built an SEO and GEO archive and a subscribe page that tracks each reader's source; 30 to 800+ subscribers.

archive.matiklava.com, optimized SEO and GEO for search engines and LLMs.

The archive index.

Everything else runs off the same data:

Subscribe pagetracks which ad, post or bot brought each reader

Meta adssubscribers at NT$10.90 each

Partners pagesells placements, live numbers

Click reportwhat people opened, after each send

Trends reportgrowth and open rate across issues

Instagram carouselfive slides from each issue

800+subscribers (30 at issue 1)

52%average open rate, twice the 25% benchmark

67.5%best open rate

19issues in six months since the relaunch

NT$10.90per subscriber from Meta ads, NT$8.10 on the Chinese campaign

19Klines of code, built solo with Claude Code

Mirage Festival

Content and system strategy · 2026 · Marketing & Content Lead (retained)

Turned the order data from 500+ tickets into a buyer report and a live page for 2027 targets.

500+tickets sold, second-year festival

1.35Mviews

265Kaccounts reached

+3,246new followers

25.8Kinteractions

55.6Kprofile visits

Buyers flew in from Europe, the US, Australia, Hong Kong and Thailand.

After the festival I turned the raw order data into a buyer report: who bought, when, and what moved them.

It gave the organizers a 2027 plan built around their price deadlines and a live page to set ticket targets and track them each week.