Event Marketing
Ticket sales · Event branding · Merch campaigns · Activations · Event curation
I market events to sell tickets: the plan, the content, merch, pre-parties and the ads.
500+ tickets sold, second-year festival
Mirage Festival
Content and system strategy · 2026 · Marketing & Content Lead (retained)
Joined a week before ticket sales with no marketing plan; three months later, 500+ tickets sold.
Mirage is a three-day electronic music festival in Taiwan entering its second year in 2026. Outside a small circle, almost nobody had heard of it.
When I joined in late May, ticket sales opened in a week and there was no marketing plan. The budget was close to zero.
I came in to build the plan, make the content, and sell tickets.
We also ran a content series for the official T-shirt that sold out during the festival.
Pre-parties with on-site discounted tickets.
I also ran the Meta ads: 25,000 paid clicks to the ticket page at under NT$1 (US$0.03) per click.
3 monthsResults
Buyers flew in from Europe, the US, Australia, Hong Kong and Thailand.
House of Fuego
Event series · founder and curator · 2024 · Founder and curator
Founded and marketed a sunset event series in Taipei; the first edition drew over 200 people.
House of Fuego is a sunset event series on Studio 9's terrace in Taipei: Latin culture and electronic music, every two months.
Brand
I founded it and built the brand from zero: name, concept, positioning, voice, marketing. A designer and I shaped the identity around Latin warmth and the sunset.
The event
Curated electronic programming, Latin food, live performances, signature cocktails. The first edition drew over 200 people.
