Hi, I'm Mati, a creative brand and content strategist. I live in Taipei, work remotely in English and Spanish, and can relocate to the US or Europe. I have over ten years of experience as a creative director and copywriter at agencies like Publicis and McCann. Lately I specialize in storytelling and brand & content strategy for events and companies such as Mirage Festival and Temporary Truth Creative.
I like to solve brand problems with strategy: positioning, copy and concept, content systems, ad strategy, and AI workflows so a team can produce at volume. I write the plan and stay until the work ships.
I've worked on campaigns for Coca-Cola, Nestlé, Samsung, Sprite, PepsiCo, Tigo and Arcor in South America and Asia. I also build products: El Mercado, a prediction market; Matiklava Goes Partying, a weekly newsletter; and bpad, a notepad app. And I founded House of Fuego, an event series.
- Emailmati@barragan.com.py
- Languageenes
- Mirage Festival2026Marketing and content lead
- Temporary Truth Creative2026Strategy and growth consultant
- Compound2023-2026Creative and brand strategist
- Radio Taiwan International2021-2023Digital media consultant
- Ariadna Communications Group2019-2020Creative director
- WILD FI2018-2019Senior digital creative
- McCann2016-2018Senior creative copywriter
- Publicis2014-2015Creative copywriter
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